sociomantic labs takes the privacy and security of your data very seriously. This policy outlines the privacy practices of our web domain, www.sociomantic.com, as well as the privacy practices associated with our online advertising technologies. As a company located in the Federal Republic of Germany, we comply with some of the most stringent web privacy laws in the world. We also adhere to the industry’s Self-Regulatory Principles for Online Behavioral Advertising.

This policy is effective as of 1 August, 2010.
Last updated: 8 November, 2010

Website Privacy Policy

This section outlines the privacy practices with regards to our website, www.sociomantic.com and all related domains.

1. Personally Identifiable Information (“PII”)
   We collect PII (such as your name, email address, or phone number) when you provide it to us for the purposes of communication with the company (e.g., by using our contact form or commenting on our blog). When we receive this information, we use it to respond to your inquiry, request, or comment, and then we store the information for a reasonable time to complete correspondence and keep a record of communications.We do not combine your PII with the non-PII data we store in our sociomantic Sonar or third party cookies (more below). We will never share your PII with non-affiliate third parties unless obligated by the national law of the Federal Republic of Germany or international governance.

   If you would like to update or delete the PII we have on file, please feel free to email us.

2. Anonymous data (non-PII)
   Our website, www.sociomantic.com, places small text files on your internet browser called cookies. Cookies store non-personally identifiable information (non-PII) about your web browsing behaviors both on our site and after you leave our site. We use cookies for three purposes:

I) Website Customization: these cookies can remember your preferences (e.g., your login status on our customer pages) to make your experience with our website more personalized and streamlined.

II) Website Analytics: these third party cookies help us analyze our web traffic to improve the effectiveness of our website. They collect information such as your browser type, when you came to our site and which pages were visited, and what country you’re browsing from.

III) Online Advertising: these are our sociomantic Sonar cookies, which enable us to serve you more relevant advertisements as you surf the web. They collect information such as the websites you visit after you leave our site and your clickstream activity on those sites. (More details in the following section.)

In all three cases, we may share this anonymous data with third parties. Read the “Controlling the use of your information” section below to learn about how you can manage your cookie preferences.

Online Advertising Privacy Policy

Our technology helps our clients to deliver more relevant online advertisements using a range of ad targeting methods that depend on cookies to aggregate data about user behaviors on the web. If you’re interested in learning more about how these technologies work, we’d recommend starting at these sites:

• IABEurope’s Your Online Choices site (EU)
• IAB’s Privacy Matters site (learn about online behavioral advertising)
• Digital Advertising Alliance’s AboutAds site (U.S.-based self-regulatory initiative)

The information we aggregate is never attached to or combined with any PII without user consent, and is delivered anonymously and securely to our partners and clients for the purposes of online advertising. If you are not interested in seeing more relevant online advertisements delivered by our technology, please scroll down to the “Cookie Control” or “Opt Out” sections below to learn about how you can control the collection and use of non-PII for your browser.

1. Types of anonymous information collected
   Our targeting technology collects only non-PII data.  This anonymous data is stored as small files (cookies) that are saved to your web browser to help us collect information such the websites visited by your browser, the advertisements clicked, items viewed in an online shop or added to an online shopping basket, etc. We also collect information on the performance of the ads delivered, for example how many times an ad was shown, whether or not it was clicked, or if that click resulted in an online purchase.
2. How is information used?
   The information we collect is used to help make the ads you see more relevant to you. We do this by showing you ads based on your previous online actions and other dimensions we have assigned to your browser based on the non-PII we have collected. This helps to reduce the amount of “spam” advertisements you see as you browse the web, and it enables advertisers to connect to people who would be most interested in their offering. It also helps web publishers to make more money from the ad spaces they have to sell, so they can continue to offset their production costs and provide valuable content to you – many times for free.
3. Storage and retention of data
   sociomantic labs has taken reasonable measures to encrypt and keep secure the all of the data we collect. This data is stored for a finite amount of time within the bounds of German law and in compliance with international standards.

Controlling the Use of Your Information

1. Disclosure of information to third parties
   We will never share your PII with non-affiliate third parties without your consent. Non-PII data collected by our technologies may be shared with our clients and partners for the purposes of delivering targeted online advertisements or aggregated user insights.  The provision of your personal data to government institutions is only possible within the framework of the national law of the Federal Republic of Germany or in compliance with international governance.
2. Children
   We never knowingly collect personal information about users under the age of 13 or from pages targeted to users of this age group. In the event that it is brought to our attention that personal information about a person under the age of 13 has been collected, we will take reasonable measures to remove this information from our system.
3. Sensitive information
   We never collect sensitive information such as financial account numbers, Social Security numbers, pharmaceutical prescriptions, or medical records.
4. Cookie Control
   Most modern web browsers give users the option to control the placement of cookies and/or to delete cookies which have been acquired while browsing the web. You can access these options in the preferences or options section of your web browser.

Opt-out

If you would like to opt-out of sociomantic’s Sonar tracking you can do so by selecting the checkbox below. This places a new cookie on your browser that tells our technology to refrain from collecting any further non-PII data about you. Please take note that if you delete, block, or otherwise restrict your cookies via browser controls, or if you use another browser or another computer, you may need to renew your opt-out decision.

At any time you may return to this page and opt-in again by unchecking the box below.

Links to Other Websites
Our website may include links to other websites and third parties which are not directly affiliated with sociomantic labs and are therefore not covered by this privacy policy. While we strive to link to companies with reputable privacy practices, we cannot guarantee that their policies will match our own. Please check the privacy policies of the website(s) you visit when questions arise.

Changes to the Privacy Policy

This privacy policy is subject to change. The date of changes to this policy will be posted at the top of this policy. When we make any material change to this privacy policy, we will post a notice on our homepage to alert visitors to the changes.

Contact Info

If you have any questions about our privacy policy or security practices, please email us or contact us at our office.

sociomantic labs GmbH
Münzstraße 19
10178 Berlin
Germany