Feed Your Readers
Whether you’re looking to learn more about display advertising, real-time ad technology, or the research that led to the founding of sociomantic labs, this page is your guide to how we do business. If you’re still hungry by the end of the page, our real-time bidding blog is full of great resources, too.
Also feel free to check out our Frequently Asked Questions.
Performance Display Basics
- The sociomantic Biz Blog (covering display, ad trading, eCommerce and more)
- Slideshows about Display Advertising (DSPs, RTB, display advertising landscape, etc.)
- Glossary of Digital Advertising Acronyms (eXelate blog decodes the alphabet soup)
- Co to jest Real-time Bidding (RTB)? (Polish introduction to RTB)
- IAB Interactive Advertising Wiki (glossary)
- IAB UK: Your Online Choices (online privacy)
- Mike On Ads (check out series on Ad Exchanges, Premium v. Remnant, RTB)
- Online Advertising Business 101 (tutorial series on Ian Thomas’ personal blog)
- Privacy Matters (IAB-sponsored website about how behavioral advertising works)
- Terry Kawaja’s Display Advertising Technology Landscape (Updated 15/03/11)
- What can RTB really do for marketers? (NMA piece by Ciaran O’Kane)
Research and Projects
- Dr. Lars Kirchhoff Research Papers
- Dr. Thomas Nicolai Research Papers
- Mapping Online Publics (current research collaboration with Queensland University of Technology)
- Universität St. Gallen (ongoing research partner)
- WordPress plugin extension: SyntaxHighlighter Evolved – D Brush