2018 Holiday Insights Report

Fall is upon us, which for most marketers signals planning for one of the busiest time of the year – the holiday season. Last year, November and December sales exceeded $690 billion according to the National Retail Federation, and roughly 20% of those sales were made online. Moreover, consumers continue to shop more on-the-go, and Salesforce predicts that this holiday season, mobile traffic and orders will surpass desktop for the first time.

For many consumers the customer journey spans a myriad of touchpoints, from in-store to on the web to in-app, and at home, in the office (shh!) and on the go. We recommend that marketers complement their in-store marketing plan with a strong digital strategy that not only encourages lapsed customers to complete a purchase and drives brand awareness online, but also interacts with individuals while they are shopping in-store.

We’re here to help you during this busy season. Our 2018 Holiday Insights Report shares industry trends and data, along with our recommendations –  based off of our 2017 U.S. holiday performance – for how you can make the most of your holiday digital marketing campaigns. Download the report now.

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