RTB Innovator Sociomantic Labs Expands into UK with new MD

Gavin Wilson named sociomantic MD UK

Gavin Wilson named Managing Director UK, Sociomantic Labs


London, UK, 2nd October 2012: Sociomantic Labs, leading provider of RTB technologies for eCommerce advertisers, today announced its launch in the UK under the direction of Gavin Wilson, who has been appointed Managing Director, UK. Wilson will oversee the execution and development of the UK business strategy as part of this latest expansion.

With a strong background in B2B publishing, events and online advertising, Wilson brings with him over a decade of commercial and business acquisition experience. His previous role as Commercial Director at Affiliate Window saw him co-develop the US arm of the business as it expanded into new territories. Prior to that, he worked at United Business Media where he was responsible for growing a portfolio of B2B solutions and commercialising new areas of the business.

This news follows the recent appointment of Jason Kelly as CEO, as well as the launch into North America, Brazil, and Russia in September.

Kelly commented: “With the growth of display advertising higher in the UK than anywhere else in Europe, we are excited to be able to deliver local expertise and support to advertisers in this market. With his deep experience across multiple media disciplines, Gavin is the ideal person to lead our UK business operations”.

Sociomantic was founded in Berlin in 2009 to provide eCommerce advertisers with a cutting-edge platform that enables them to use the scale and precision of real-time bidding to address action-prone audiences with personalised display ads. The company’s best-in-class technologies have enabled it to offer its solutions to advertisers in more than 45 markets on six continents, based purely on organic growth without any external investment to date.

Commenting on his appointment, Wilson said: “Sociomantic is a rapidly growing business that has pioneered advances in display ad technology that produce stunning results for its clients. I’m looking forward to leading Sociomantic’s growth in the UK market, looking at the longer-term needs of eCommerce advertisers, and helping these advertisers to harness the full potential of their online commerce through smarter display advertising.”

This story first appeared in new media age (subscription required).


About Sociomantic Labs

Sociomantic Labs is the global demand-side platform (DSP) delivering real-time bidding solutions for eCommerce advertisers around the world.

The Sociomantic platform helps marketers drive incremental sales and grow customer lifetime value using today’s most advanced display advertising techniques. Real-time buying, stream-based optimisation, and dynamic ad personalisation technologies allow Sociomantic’s clients to reach new and existing customers alike with individually priced and personalised display ads. Real-time reporting enables advertisers to see their sales and campaign results just milliseconds after they happen. All of these real-time technologies work together to deliver unmatched display performance on a global scale, with best-in-class services delivered from Berlin, Warsaw, Paris, Amsterdam, São Paulo, Moscow, New York, and London.

Learn more at www.sociomantic.com.

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