Sociomantic Labs Opens Its Doors in Italy

Greta Barsanti to Head New Sociomantic Office in Milan

Greta Barsanti 1-1

Today, we are proud to announce the launch of our Milan-based operations under the leadership of Greta Barsanti, who has been appointed Managing Director Italy.

Our launch in Milan follows several months of rapid expansion, including new operations in Chicago, San Francisco, Mumbai, and Singapore (as reported in TechCrunch). Barsanti, who has spent her career working across nearly every channel of digital advertising, now brings her deep expertise to one of the fastest growing companies in online advertising today.

Barsanti joins Sociomantic at a time of rapid growth. During the previous fiscal year, Sociomantic grew its global team 210% in the past 12 months to over 150 employees worldwide, delivering campaigns for eCommerce marketers in more than 60 countries. Barsanti’s previous positions include leadership roles at the likes of digital advertising companies like Google, Tradedoubler, and RCS Publicitá, giving her a broad understanding of the digital space in Italy.

“Sociomantic’s cutting-edge technology will enable Italian advertisers to grow incremental revenues by using their own proprietary data to drive real-time bidding campaigns,” said Barsanti of her new position. “I am thrilled to join this fast-moving global company to help push programmatic display to the next level in Italy by focusing on performance, customer lifetime value and obviously ROI. The market is now mature enough to understand potential of the RTB and ready to welcome such a strong solution to the market.”

Italian marketers are moving increasingly towards performance marketing as a way to drive demand with a focus on return on investment. The greater availability of Sociomantic solutions and services on the Italian market will make it easier for enterprise eCommerce advertisers to take advantage of performance-driven display advertising solutions for desktop, Facebook, and mobile. According to the Interactive Advertising Bureau (IAB), performance marketing now accounts for 6 percent of total online advertising spend in Italy. Italy ranks fourth in Europe in terms of percentage of total online advertising spend, according to eMarketer.“As Sociomantic continues to expand both in Europe and worldwide, placing online and performance marketing experts like Greta on the ground will be the key to our success in markets like Italy, “ said Christopher Caussin, Sociomantic managing director Southern Europe.

Greta’s knowledge of both eCommerce and performance marketing will be extremely valuable for better informing both our advertising partners in Italy as well as our global leadership team.

We are very proud to welcome you to the team, Greta!