Sociomantic Launches in Stockholm to Serve Cool Clients in Hot Nordic Markets

Frederic Saigne joins the #dreamteam as new Managing Director Nordics

Today we are pleased to announce the launch of our operations in Stockholm, led by Frederic Saigne, who joins as Managing Director Nordics.

The Nordic region is one of the world’s most mature markets in terms of both Internet and mobile penetration, with some of Europe’s highest year-on-year growth rates for digital ad spending, according to eMarketer. We are thrilled to have the chance to open an office in the region so that we can work more closely with eCommerce customers like Spotify, Zalando, StylePit, Sportamore, and Miinto.

“Sociomantic has proven to be a very effective performance display partner for us in the Nordic region,” said Birgitte Bilde Noël, Head of Marketing at fashion retailer Miinto, of the cooperation. “In addition to great results, I’ve been very happy with the high level of support from both the sales and technical teams.”

Frederic is an experienced senior manager with more than 12 years of digital marketing and entrepreneurial experience. He began his career in Berlin’s digital industry, where he worked in various sales and business development roles until 2003, when he started Free Network – a Stockholm-based consultancy. In 2007, Free Network was acquired by zanox, a leading performance marketing network and longtime client. At zanox, Saigne served as the regional director for Scandinavia and in 2011 also assumed responsibility for the Eastern European region, managing teams in Stockholm and Warsaw.

“It’s a huge pleasure to be part of this amazing team. With technology as the heartbeat of the company, Sociomantic gives marketers new possibilities to use their CRM data to maximize their ROI in an unprecedented way,” said Frederic of his new position. “Sociomantic opens the door to endless opportunities to drive incremental sales and improve the customer lifetime value — regardless of device. With the new office in Stockholm, this becomes reality for any eCommerce marketer in the Nordics.”

Welcome to the team, Frederic!

Read the Press Release