Making Sense of Mobile Shoppers

Dig into the latest research about mobile shopping habits

Screen Shot 2014-02-24 at 5.44.31 PMConsumers have clear brand, product and shopping preferences. Retailers understand this and strive to create experiences that take advantage of these preferences. Even so, digital has largely failed to understand the delicate relationship between the retailer and customer, replacing it with blunt force retargeting that dazes, dismays and disturbs customers.

Our latest Mobile Shopping Research, published by Internet Retailer, provides better insights for retailers into the digital habits of today’s connected consumer. How do different age groups utilize smartphones and tablets for various shopping activities? What products do consumers prefer to research, browse or buy on mobile devices? Understanding these preferences creates a whole new world of opportunities for marketers by helping them improve the customer experience. We’ve also visualized some of the data in our Power to the Screens infographic.

A few of our findings include:

  • More than 2 in 3 18-24 year olds are comfortable with targeted marketing
  • 25-34 year olds are the most likely to use multiple devices while shopping (66%)
  • 55-64 year olds are the least likely to buy with a smartphone (55%)
For more insights, download the complete Mobile Shopping Research Report.
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Check out our Power to the Screens Infographic based on this research.
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