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nd24 Increases Holiday Revenue by More Than 30 Percent

Programmatic display makes the difference during the Christmas shopping season

We are excited to share some great news from nd24, a German beauty and cosmetics retailer that we partnered with for holiday sales. This Christmas season, nd24 used Sociomantic’s personalized programmatic display campaigns to increase revenue by more than 30 percent, as reported by Internet World Business and e-Commerce News Magazin  — no easy task during the year’s most competitive season for online retailers!

But even amidst high competition, there are great opportunities, too. With many consumers browsing different web shops on the hunt for the perfect gift, retargeting campaigns can help marketers bring these consumers back to their shop. We are thrilled that with dynamically personalized display ads we were able to help nd24 do exactly that: turn eyes into buys.

“During Christmas season, numerous consumers browse our web shop without a clear purchase intention, so we were dealing with many new users who we were able to turn into customers using personalized and particularly appealing display ads,” said Christian Göldner, Head of eCommerce at nd24.

He reports that clicking prices during Christmas season were higher, but that they still achieved a revenue increase of more than 30 percent from the display channel alone. The campaign also helped them minimize divergency losses and resulted in a very satisfactory ROI. That’s why nd24 plans to increase their efforts in programmatic buying in the future.

From our perspective, the most important success factor of this campaign was the intelligent integration of nd24’s CRM data assets. This allowed us to split the campaign into first-time buyers and existing customers, and to address them based on their individual needs. Additionally, Sociomantic’s user-individual frequency caps and smart post-purchase personalization helped to protect nd24’s brand — and budget — from banner burnout. In this way, nd24 was able to provide a miniaturized online catalog experience for its customers and prospects with personalized banners around the web, ultimately driving clicks and conversions during the most competitive shopping season of the year.