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Case Study: Buyagift.co.uk Prioritizes Transparency and Innovation

Leading UK gift retailer adopts innovative tech to boost results from digital display advertising

 

This story first appeared in online marketing journal PerformanceIN.

We’re thrilled to share the results of a recent case study with Buyagift, a leading UK source for gift experiences and activity days. No stranger to display advertising, Buyagift set the parameters: the approach to digital display needed to be transparent in execution while being both flexible enough to complement a unique business calendar, and robust enough to reach the intended gift-buyer at the right time, regardless of device.

Here’s what Christiana Kyriakides, Performance Media Manager at Buyagift, had to say about how we delivered.

“Sociomantic’s commitment to transparent and cost-efficient display campaigns proves valuable for any e-commerce marketer looking to stay ahead of the curve. I’m very happy with our ongoing partnership across desktop, Facebook and mobile, and I’m looking forward to exploring further exciting opportunities for Buyagift with Sociomantic.”

Meeting Buyagift’s Needs with Programmatic Display

Responding to Buyagift’s requirement for sustainable marketing costs, our proprietary real-time bidder, which analyzes real-time user profiles against streams of shop, performance and yield data, calculated the perfect price for each display ad impression while optimizing campaigns to Buyagift’s cost-of-sale goals. Because of the transparent pricing model, Buyagift could get a clear view into their RTB investments.

Download the full Buyagift Case Study to learn more.