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Case Study: Bilna Drives New Business Acquisition and Customer Loyalty

Programmatic Display Brings New Growth Opportunities for Leading Indonesian E-Retailer  


Today, we are happy to share some great insights from a recent study that we conducted for Bilna.com, a leading Indonesian online retailer for everyday baby products and home décor. As covered by Digital Market Asia, Sociomantic recently engaged with Bilna to run programmatic display advertising campaigns across desktop display and Facebook display inventory in a bid to increase sales across its wide range of products.

The following study outlines how even a thriving eCommerce business like Bilna can stand to benefit and reap returns with the help of Sociomantic’s suite of streamlined solutions. Having achieved a 15 percent uplift in overall sales within the first 2 months, here’s whatPriyanka Raman, head of online marketing at Bilna had to say about the cooperation between Sociomantic and Bilna:

“Working with Sociomantic has had a tremendous positive impact on Bilna’s business. Sociomantic’s cutting-edge display advertising technology, supported by top-shelf local service and deep industry expertise, has helped us to win additional sales at a good ROI. It’s been groundbreaking for us to be able to reach both customers and prospects with personalized display ads across the web using Sociomantic’s innovative solutions.”

Since its inception, Bilna has been providing its customers with thousands of premium baby products with a key focus on quality and customer service. In recent months, the company looked to grow its footprint both by growing the diversity of products offered and by making strategic investments in online marketing. Despite facing initial challenges such as limitations in modes of payment, high expenditure for product dispatch, a relatively short customer lifetime and the need to push its highest margin products to increase revenues, Bilna’s strategic investments in programmatic display advertising made it possible for the company to reach and exceed its sales goals, all of this at a sustainable cost.

Bilna leveraged on Sociomantic’s proprietary demand-side platform (DSP) for programmatic display advertising which enabled them to use real-time bidding (RTB) to programmatically purchase display ads across the full spectrum of desktop, mobile and Facebook inventory. In addition, leveraging Sociomantic’s Streaming CRMTM data streaming technology enabled Bilna to use its own first-party to serve highly personalized dynamic ads across the web, thereby boosting the effectiveness of the ads, driving conversions and witnessing a subsequent increase in customer loyalty.

Riding on the waves of this successful pairing, we now aim at partnering with leading retailers like Bilna to help them drive ROI and real results for their marketing spend, in the South East Asian market. “Indonesia continues to be a break-out market for us, and we will continue to support the growth of e-commerce in this region with more investment into our Jakarta-based operations” states Rohit Kumar, Sociomantic’s Managing Director for the Asia Pacific region.

Download the Bilna Case Study to learn more about the strategies and solutions that Bilna made use of in achieving their aspirational goals and targets.