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Price Phillips Joins Sociomantic as Vice President Sales

New Sales Executive Will Support Continued North American Expansion

Today we are pleased to announce that Price Phillips joins Sociomantic as Vice President Sales. Price will focus on driving revenue growth in the U.S. based in Dallas, Texas.

Sociomantic has served U.S. marketers since 2012, and has continued to grow rapidly in the last two years. In 2013, we announced our Streaming CRM for Mobile product and won two PhoCusWright Innovation Awards after launching Streaming CRM for Travel. After joining forces with dunnhumby in April 2014, we are poised for even further growth in North America and are thrilled to welcome an experienced digital media executive to support that expansion.

Of his appointment, Price said, “I’m excited to be joining an outstanding team at Sociomantic. As the market evolves, technology partners focused on improving the customer experience and providing marketers with greater transparency around their digital buys will lead the industry. I’m confident Sociomantic’s vision for future growth, talented international leadership team and advanced technology will enable them to deliver long-term value for marketers.”

Sociomantic’s President North America JB Brokaw said, “Price understands marketers’ growing demand for actionable insights and customer-centric media solutions. His expertise in digital advertising and programmatic technologies will be invaluable to us as we develop our existing client relationships and expand our customer base.”

Price was most recently a senior sales executive at Rocket Fuel, where he contributed over $14M in gross revenue throughout his tenure. Previously, he held positions at leading agencies Range Online Media and iProspect, where he developed and managed comprehensive advertising strategies for leading retail brands including Abercrombie & Fitch, Gap, Old Navy and Banana Republic.

Welcome to the #dreamteam, Price!