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New Frontiers: Vietnam and Czech Republic

Say Hello to Sociomantic in Ho Chi Minh City & Prague

Today we are pleased to announce not only one, but two recent office openings for Sociomantic. While we’ve been active with clients in both the Vietnamese and Czech markets for some time now, we are thrilled to have the chance to work more closely with these clients in each market thanks to rockstar teams in each new outpost.

Ho Chi Minh City

As first reported in Digital Market Asia

HCMC is the latest in a series of recent Sociomantic openings across the Asian continent, including Singapore, Mumbai and Jakarta. Tu Le Thi, Business Development Manager for the Vietnamese market, will be responsible for spearheading our growth in this market under the strategic guidance of Shiraz Kabir, Regional Sales Director for South East Asia, and Rohit Kumar, Managing Director Asia Pacific.

Following closely on the heels of its recent launch in Jakarta in April of this year, we are excited to open our doors for new clients in the quickly growing Vietnamese e-commerce market, to serve them alongside existing clients like Hotdeal, thegioididong, Lazada, VC corp, Ivivu.com, Cdiscount and Sendo.

Representatives from Ivivu.com and thegioididong.com had this to say about the decision:

“Sociomantic demonstrates the value that a specialized ad technology platform can bring to our business. Combined with strong local support, Sociomantic helps our campaigns off to a good start. We look forward to a productive collaboration,” said Do Thi Thuy Hang, CEO of Ivivu.com about the launch.

“Getting started with Sociomantic has been simple, quick, and extremely efficient,” said Le Thao Trang, marketing director of Mobile World (thegioididong.com), about the launch. “Programmatic display and real-time bidding combined with hyper-segmentatio and accurate product recommendations across display, Facebook, and mobile has resulted in better returns on our marketing spend. We are very excited to be working with Sociomantic in Vietnam and look forward to deepening our partnership.”

Tu Tu brings to Sociomantic her extensive business development and project management skills in the domains of digital and e-commerce based on her experience in multiple marketing and business development roles over the past 7 years. Most recently, as Head of Mobile Marketing at Lazada.vn a leading Vietnamese e-commerce retailer, she worked closely with the product and innovations teams to drive mobile campaigns, establish partnerships with like-minded brands and help to implement regional strategies locally.

Welcome to the team, Tu!

Prague

As reported in Media & Marketing (CZ).

From 2012 until this year, our Czech and Slovak clients — among them Czech Conrad Electronics, Pelicantravel and Monkeysports — were served from our Central & Eastern European regional headquarters in Warsaw. The opening of our office in Prague will enable us to increase our footprint in one of the most important markets in the region. The commercial operations will be led by sales rising star Samuel Poloha, Commercial Director CZ/SK, and overseen by Maciej Wyszynski, Managing Director CEE.

Representatives from Conrad Electric and Pelican Travel had this to say about the decision to open up shop in Prague:

“Since 2012, Sociomantic has brought us thousands of orders,” said Ferdinand Valent, marketing manager at Conrad Electronic, about the launch. “Since the very beginning, based on Sociomantic’s best practices and know-how, we have arranged a remarketing strategy, designed banners and tracked the results. Recently we have started to test whether this channel is still performing according to our KPIs. We turned off all the Sociomantic campaigns and tracked the returning visitors’ behaviors. The result was clear, which is why Conrad Electronic Czech Republic is still running Sociomantic remarketing ads and finds it one of our best performing channels.”

“We have tried many retargeting and programmatic display solutions so far, and frankly, Sociomantic is one of the best,“ adds Michal Repa, marketing and PR manager at pelicantravel.com. “We appreciate that we get responses to our questions almost immediately and that Sociomantic always has a solution for our not-easy requests. We hope there will be many more successful years of mutual cooperation ahead!”

Samuel smallSamuel joined the Sociomantic #dreamteam two years ago, initially supporting Czech and Slovak markets from Sociomantic’s CEE headquarters in Warsaw. It’s perhaps worth mentioning Samuel joined the company after he successfully tried our technology on client’s side – as a marketer at the biggest online perfume reseller in CEE region. Prior to that he was working in online marketing projects focused mainly on performance channels, SEO and A/B testing.

“As the Czech and Slovak markets are so important for Sociomantic, I am excited to have Samuel Poloha at the helm to conduct our commercial activities there,” said Maciej Wyszyński, Managing Director CEE. “He not only understands the particulars of these markets, but is also an expert of personalized advertising via programmatic technologies, who will surely help us build an even stronger business in CEE.”

The opening in Prague also coincides with launch of a strategic partnership with Red Media, the leading Czech digital performance marketing agency. Together with Red Media we will deliver programmatic buying and messaging technologies to help their clients deliver more effective, relevant and personalized media to customers at more efficient cost.

Congratulations on this new chapter, Samuel, Red Media and team Prague!

Don’t forget to check out Sociomantic Ho Chi Minh City and Sociomantic Prague office pages to learn more about our new offices and the teams that inhabit them!