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Case Study: Berrybenka Drives Sales and Loyalty across Devices with Programmatic Display

How a Leading Indonesian Online Fashion Store Grows Market Share with Custom Segmentation and Multi-Device Reach

Today we’re pleased to share the results of a recent case study completed with client Berrybenka, a leading online fashion and beauty store based in Jakarta, Indonesia, offering over a thousand local and international brands for men and women. Sociomantic partnered with Berrybenka to run programmatic display advertising campaigns across desktop, mobile and social display inventory. The goal was to help Berrybenka generate additional sales from its web-shop visitors and to drive loyalty amongst its existing customers, ultimately helping Berrybenka to secure and hold more market share in this highly competitive vertical.

This study captures the results of Berrybenka’s multi-device performance and reveals how, after just 90 days, Sociomantic’s personalized display ads delivered 25.6 percent of Berrybenka’s total desktop sales and 7.4 percent uplift in sales on their mobile site. These and other positive results were delivered all while maintaining cost efficiency of the campaigns.

“Collaborating with Sociomantic has had an impressive impact on Berrybenka’s business. Sociomantic’s commitment to cost-effective display campaigns has proven to be very valuable in increasing our sales, enhancing loyalty among our customers and helping us to maintain our market-leader position” stated Jason Lamuda, CEO of Berrybenka.

“This partnership has also heightened our customer engagement, especially thanks to custom segmentation and multi-device reach – solutions that have allowed us to tailor our messaging to different customer groups and generate more transactions across desktop and mobile. We are truly happy with our ongoing partnership and I look forward to exploring further opportunities with Sociomantic.”

By enabling Berrybenka with programmatic display solutions across programmatic channels, Sociomantic helped Berrybenka to drive sales, propagate loyalty amongst its existing customers and ultimately maintain its leading position in Indonesia amidst market challenges like growing competition and limitations in payment methods.

Download the Berrybenka Case Study to learn more about the strategic approach and solutions that this retailer implemented to help achieve these results and more.