Three programmatic fears of APAC publishers dispelled

Inventory growth is simply not keeping up with ad spend growth in Asia. Although quarter-over-quarter growth rates in APAC match and largely surpass that of Europe and North America, APAC’s share of global programmatic inventory was only a third of North America’s in 2014. Considering that APAC is home to more than a third of the world’s active internet users, this result is quite poor.