Case Study: How Vertbaudet Increases Sales and Gains New Customers Thanks to Retargeting Campaigns

Founded in 1963, Vertbaudet is the French leader in children’s fashion and home decoration—from pregnancy clothing to nursery decorations—with products available online, on mobile, and throughout 60 stores across Germany, Belgium, Portugal, Spain, Switzerland, UK. The retailer approached Sociomantic with the goal of targeting only website visitors who were not yet customers, hoping to generate a significant volume of new sales while controlling marketing costs.

Thanks to Sociomantic’s personalized display platform, Vertbaudet was able to retarget only prospects (excluding existing customers), while respecting the target cost-per-acquisition (CPA) set by Vertbaudet for each week. The users were targeted across both desktop and mobile environments.

The results? An 86% year-on-year increase in display-attributed sales, with only an 8% percent increase in CPA, even after doubling the budget year-on-year.

We found Sociomantic’s personalized advertising campaigns to be effective in significantly increasing sales by converting website visitors into customers,” says Maud Faulon, Head of Digital Traffic for the retailer.

“The partnership made it possible to segment our audience according to prospects’ potential value, and to deliver the right message across desktop and mobile — with mobile representing 25% of our sales. With Sociomantic’s technology, our prospects and customers are exposed to the right messages at the right time, regardless of the device they use.”

To read the full results and learn more about Vertbaudet’s strategy for success, download the case study.