Case Study: CarTrade Increases Lead Generation with Full-funnel Programmatic Advertising

India’s leading online auto marketplace increases conversion rate with display campaigns

Update (September 28, 2016): Now the winner of Best Display Campaign at the Drivers of Digital Awards!

As the online marketplace with the largest selection of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. The company approached Sociomantic with two challenges: drive qualified leads in a market rife with fraudulent leads generation, and reactivate visitors who left the website after visiting its new cars category.

“At CarTrade, we cater to the needs of over four million unique visitors every month. We were looking for solutions that could help us win a larger market share.” said Vikram Alva, Head of Product and Digital Marketing for the company. With this in mind, we launched two types of programmatic advertising campaigns: Personalised Retargeting and Smart Reach, hoping to dip into the two audience pools and increase ROI for CarTrade’s display campaigns.

The results? A 20 to 30% increase in CarTrade’s conversion rate for Sociomantic’s campaigns (with similar results seen on mobile web), a 120% increase in CTR in desktop campaigns compared to the first month of the campaign launch, and leads generated via Sociomantic mobile campaigns increased by five times.

“Sociomantic’s technology gave us significant leverage when it came to optimising our campaign targets. We are impressed with the capabilities that Sociomantic offers and the flexibility with which we can adapt its solutions to the specific needs of our business model. Sociomantic’s data-driven approach to programmatic reach campaigns has also helped us to grow our customer base and revenues in just three months.” says Vikram.

Thanks to these results, Sociomantic and CarTrade also recently won the award for Best Display Campaign at the Drivers of Digital Awards.

How was this achieved? Download the case study to find out!