Meet Us at dmexco 2016, Europe’s Biggest Digital Marketing Event

Where mobile, personalization and omnichannel are sure to be stars of the show

On September 14th and 15th, Cologne becomes the global digital capital, as dmexco takes over hall after hall of the city’s Koelnmesse trade show center. “Unmissable” and “influential” are perhaps the two best words to describe the event that serves as the meeting point for the digital economy, at an event that once again promises to be one of the highlights of the year.

This year, the expo expects more than 50,000 visitors to grace the halls holding more than 950 exhibitors. The conference portion promises presentations, debates by more than 500 international speakers from companies such as Spotify, Pixar, Snapchat, Shazam, Lego, Twitter, Google and more. It’s an amazing opportunity to learn about the future of this industry.

Come find us in Hall 7, Booth F0404 to learn more about personalized advertising strategies for pretty much any connected screen a customer might carry with them. Don’t forget to ask about the details of AppKit, our award-winning mobile advertising solution.

OR, click here to schedule a meeting

Conference Talks We’re Keen To See

Title: The Tipping Point of the Ad Ecosystem: Who Wins? Who Loses?
Speakers: Tina Beuchler, from OWM; Matthias Bruell, from GroupM Germany; Dr. Wolfgang Faisst, from SAP XM; Bjoern Kaspring, from AGOF; Martin Luetgenau, from BurdaForward.
Why you should care: Digital advertising has reached a new tipping point, with challenges like ad fraud, viewability and brand safety challenging marketers every day, while the fight for transparency, relevance and, of course, budget consideration, continues. Looking at all of this, how is the digital advertising ecosystem changing? What really matters when it comes to success? Who are the “winners”? This talk should at least provide an interesting brainstorming session.

Title: The Programmable Age  – Smarter Ads for a Complex World
Speakers: Ivan Guzenko, from Smartyads; Michael Rubenstein, from AppNexus; and Dan Taylor, from Google.
Why you should care: Programmatic allows for flexibility. It allows for personalization. It allows for adaptation. With all of that, ads are becoming smarter and smarter, more and more individual, tailored to each specific client. But does that mean that we’re entering a new age? Let’s find out.

Title: Programmatic Customer Life Cycle Management–Best Practice With Ikea
Speakers: Corinna Wascher, Campaign & Media Manager ATfor IKEA Austria; and Thomas Zant, CEO of adverserve digital advertising services.
Why you should care: CLV is the new way to measure success. Marketing is now a marathon, not a quick race, and what matters is loyalty and creating long relationships with clients. But how do you stick with a client throughout all his/her journey? In this seminar, we’ll find out.

We hope to see you there!