Case Study: La Redoute Drives Qualified Traffic to Conversion with Full-Funnel Programmatic Advertising

European retailer takes a personalised programmatic approach to increase engagement and sales

La Redoute, a European retailer specialising in ready-to-wear apparel and home decor, wanted to build its brand equity in the Nordic region. To do this, the retailer aligned its overall digital marketing strategy and tested prospecting and retargeting campaigns with different vendors.

When campaigns from prevoius vendors failed to deliver the desired results, La Redoute sought a full-funnel personalised advertising approach, which was driven by data.  The new solution had to focus on effectively placing bids on customers most likely to convert, thus making the most of the retailer’s marketing spend.

“After an unsuccessful test with another vendor late in 2015,” says Cecile Anthyme-Grahn, CEO for La Redoute Nordic AB, “we are amazed at the fantastic results Sociomantic has delivered and continues to deliver.

“Sociomantic’s data-driven programmatic solutions have driven new visitors to our site and increased our brand presence across the Nordic region, all while delivering incremental sales. They achieved our CPO goal, driving costs 43 percent below target only two weeks after our campaign went live.”

In April 2016, La Redoute launched full-funnel programmatic display strategy with Sociomantic, in order to drive new traffic and generate incremental sales, whilst maintaining cost-effectiveness. The results:

  1. 78 percent more new sessions from qualified new traffic;
  2. Lower bounce rate, compared to retail and local industry average;
  3. 126 percent increase in conversion rate.

To read about how La Redoute achieved its latest success in the Nordic region, download the case study.