Say “So Long!” to Last-Click Attribution
Smarter marketing budget allocation is not as far as you think
2017 is here – don’t let your resolution to finally sort out your attribution model pass you by.
You know that marketing attribution based only on the last-click can lead to poor distribution of your budget across channels. Unfortunately, getting started with more advanced models can be a daunting task.
Join this webinar to learn how you can take the first steps in establishing a new multi-click attribution model, so that you can better represent the full customer journey to purchase. A smarter model can help you increase the results from your investments, through more informed allocation of your marketing budget.
Why wait? Register here.