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Welcoming Guillaume Bacuvier as New dunnhumby CEO

Digital advertising leader joins the world leader in customer science

This week, our parent companies Tesco and dunnhumby jointly announced the appointment of Guillaume Bacuvier to the role of CEO of dunnhumby.

Guillaume is currently the Vice President of Advertising Solutions at Google and has held a number of roles at there since 2006.  Prior to this he worked at Orange Group and he began his career as a Senior Project Manager with Booz Allen Hamilton.

Tesco CEO Dave Lewis  said, “I’m delighted to announce the appointment of Guillaume Bacuvier as dunnhumby CEO. He brings significant international transformation experience and a deep understanding of data-led advertising solutions and of analytics and customer insights. Guillaume will join dunnhumby in May and will help steer the business during its next phase of growth.”

Guillaume will be based at dunnhumby head office in Brook Green, London. He succeeds Simon Hay who left in February after 25 years of service, including the last six as CEO.

About dunnhumby – Pioneering customer science results for retailers and brands

A world-leader in customer science, dunnhumby has pioneered the use of big data to drive growth for retailers and brands since 1989.  With 55 offices in 29 countries, dunnhumby’s strategic process, proprietary insights and multichannel media capabilities deliver competitive advantage for clients including Coca-Cola, Homeplus, L’Oreal, Monoprix, Procter & Gamble, Raia Drogasil, Raley’s, Shoprite, Tesco and Whole Foods Market. Applying insights from 800 million shoppers globally, with specialisms in customer knowledge, customer engagement, pricing & promotions, category management and supplier collaboration – dunnhumby optimizes retailer data investment, develops internal expertise and creates tailored solutions that build margin, sales & profit in all competitive environments.

Visit www.dunnhumby.com to find out more.