Sociomantic Crowned Top Digital Innovator at PortadaLat Awards

Recognition for our Glass Box approach to programmatic

Portada, the leading source of expert analysis for U.S. and Latin American multicultural marketing, announced Sociomantic Labs as Top Digital Innovator at its 9th annual awards ceremony in Miami this month. We’re honored to have taken this award home for the second year in a row, and proud to add it as the lucky thirteenth award we have won since beginning of 2016.

This award, intended for a company that has clearly demonstrated leadership and innovation in the marketing tech space, recognized our Glass Box approach to programmatic partnership. Judging was held by the Portada Awards Jury, made up of executives from leading brands including 3M, Oracle, Diageo and Volkswagen.

Our Commitment to a More Transparent Partnership

As adoption of programmatic grows, marketers are demanding more knowledge and insights into the tools that allow them to reach their ideal audiences. That’s why we unveiled the targeting options of our personalized advertising Stream Platform to our clients — the Glass Box approach — which makes it easier to collaborate and learn via transparency into the platform.

Not only do we work closely with our clients to explain the various campaign settings we set on their behalf — e.g., bidding algorithms, frequency cap algorithms, budget allocations, geo-targeting, time targeting and more — but they can also access the platform to pull real-time reporting on their performance. This provides advertisers with a deeper understanding of the features that enable them to create value, and helps us set strategies together that will drive sustainable business growth.

We are proud to have received this high commendation from our peers. Watch this video to hear what our clients all over the world have to say about the Glass Box approach.