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Meet Us at dmexco 2017, Europe’s Biggest Digital Marketing Event

Where digital transformation, branding and mobile are sure to be the stars of the show

On September 13 and 14, dmexco takes over Cologne once again and transforms the city into the global digital marketing capital. It’s undoubtedly one of the most influential events for the digital economy in terms of innovation and trends, and one of our highlights of the year.

Last year, more than 50,700 visitors and over 1000 exhibitors came and this year even more are expected. With Sheryl Sandberg from Facebook, Jack Dorsey from twitter and Marc Pritchard from Procter & Gamble confirmed as some of the speakers for 2017, we can’t wait for the conference to start. This is definitely the best opportunity to find out more about the future of the industry.

Will you be there? Come and find us in Hall 6, Booth A052, and contact us to arrange a meeting – or just stop by our booth to catch up over coffee on some programmatic chat. We’d love to tell you about our Audience Filter, a new advanced feature on our platform that allows audience segmentation like never beforeand the Glass Box Approach!

Our Conference Picks

Title: Who is the fairest one of all? The future of the digital advertising value chain (in English)

Moderator: Kerstin Clessienne

Speakers: Robert Bosch, CMO of Ströer; Markus Frank, MD DACH at Oath; Ulrich Hegge,VP Strategic Market Development at Appnexus; Dr. Alwin Mahler, Managing Director Global Partnerships DACH at Google; and Carsten Schwecke, CDO at Media Impact

Why you should care: As the story of digital advertising continues to evolve, advertisers, agencies, and publishers alike are struggling to respond accordingly. Delivering meaningful results in this complex landscape has become the holy grail for everyone. With the rise of programmatic, digital advertising promises to become more transparent and easier to operate. But who are the contributors that can really justify and enhance the value of ad spending?

Where: Debate Hall, 10:00 – 10:35

Title: Better programmatic – Wege einer effizienten Werbung (Ways to efficient advertising (in German)

Speakers: Ulrich Hegge, VP Strategic Market Development at AppNexus; Carsten Lackner, Programmatic Lead DACH at L’Oréal Deutschland; Siamac Alexander Rahnavard, Geschäftsführer & Stv. Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW, Echte Liebe – Agentur für Kommunikation; Christian Sauer, Founder & Member of the Board at Webtrekk; and Kasper Skou, CEO & Co-Founder at Semasio

Why you should care: In programmatic advertising, efficiency is mostly measured by media CPMs, as the tools most companies use to evaluate media channels are still from older decades. But there are more efficient ways to measure efficiency and experts will discuss in this seminar, in which parts of the supply chain the biggest potential lies and which possibilities do the companies have.

Where: Seminar 1, 13-13:45

Title: Are we digitally drunk? Surviving the marketing transformation (in German)

Moderator: Wolfram Kons

Speakers: Florian Adamski, CEO at Omnicom Media Group; Sabine Eckhardt, CCO at ProSiebenSat. 1 Media; Susanne Kunz, Media & Communications Director at Procter & Gamble / OWM; Philipp Markmann, CMO at L’Oréal Deutschland; Martin Ott, Managing Director Central Europe at Facebook; and Philipp Welte, Board Member at Hubert Burda Media.

Why should we care: In Advertising, we hear experts more and more talking about deception, display ads are not completely visible, and the contexts are not brand-safe – a clear standard is demanded. What changes do we have to make in order to leave ad fraud, click-baiting, and ad blocking behind us and demonstrably connect digital methods with advertising success? And how can we say goodbye to insular attitudes and skilfully combine the strengths of all channels in a meaningful way? Leading German Marketing and Media Experts will discuss this questions in the panel.

Where: Congress Hall, 14:30 – 15:15

We hope to see you there!