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Sociomantic Certified Again by EDAA

Trust seal is awarded once again

Sociomantic Labs has been, once again, given the trust seal by the EDAA, its highest certification.The European Interactive Digital Advertising Alliance (EDAA) represents advertisers, the advertising agency sector, the direct marketing sector, the advertising network sector and the media sector. Its principal purpose is to licence the ‘OBA Icon’ to companies involved in Online Behavioural Advertising across Europe, certifying with a trust seal those that complete the independent certification process with an EDAA-approved Independent Certification Provider – in this case, ePrivacy.

The OBA certification report by ePrivacy is based on a number of manual and automated inspections of the detailed requirements for the implementation of IAB Europe OBA Framework. The automated inspections are conducted using the system “Privacy Inspection Technology (PIT)”, which has been developed by ePrivacy itself. Our company complies with all principles of the OBA Framework, which is why ePrivacy granted us the EDAA Trust Seal as of first March 2018. The seal has a duration of 12 months, until 28th February 2019.Once again, Sociomantic has been certified with the coveted seal, as another symbol of our fight for transparency, clarity, and the mission to respect consumer’s data.