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The Programmatic Video Jargon Buster

Deciphering programmatic video terms


Programmatic video ad spend has increased dramatically over the years; in Europe, it now accounts for more than 45% of total online video ad spend, according to IAB. And today, more people watch video on mobile than on desktop.

If the terms companion banner and quartiles cause question marks in your head, now is the time to take a deep dive into programmatic video. We’ve created a resource that deciphers the most important terms.

Download this tool to brush up on your industry knowledge and learn new programmatic video terms such as:

• Vertical video
• In-stream and out-stream video
• Companion banner
• And more!

Did we miss a term? We’re constantly updating this guide, so email us with additional terms that you would like to have defined.