• Case Studies
  • Events
  • Headlines
  • Infographics
  • News
  • Presentations
  • Press Release
  • Whitepapers

DMEXCO2018: dunnhumby media is a GO!

Another year, another dmexco. This time, dunnhumby and Sociomantic were there together to introduce dunnhumby media to the world

What an exciting dmexco this one was! Why? Because a) For the first time, both dunnhumby and Sociomantic were there together; b) dunnhumby announced the release of dunnhumby media, its takeover of the media business; and c) our booth was always full!

DMEXCO is the meeting place for key players shaping today’s digital business, marketing, and innovation. It’s a community of industry leaders, tech pioneers, and marketing and media professionals setting the digital agenda. This year the event was also a stage for the release of dunnhumby media. After more than 25 years managing media campaigns by dunnhumby, a dedicated solution was inevitable – and, with Sociomantic’s proprietary tech (which was acquired by dunnhumby in 2014), the timing for dunnhumby media was ideal. With nearly 30 years’ experience in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — we’ve worked for decades on enabling businesses all over the world, across industries, to be Customer First. And now, with dunnhumby media, we’ll be focusing on a new mission: to help retailers and advertisers connect with customers at the right place and time, with the right message, it was exciting to see so many people coming to our booth wanting to know more.

With a video station revealing the potential of our Sofa to Store Journeys Designed by Science and three demo stations explaining the true potential of personalised communications at home, one the move and in store, our booth managed to attract quite a crowd. Our tables and chairs were always busy with people having meetings, and our booth was constantly full (with, of course, a peak of visitors on our happy hour during the first day!). Thirty-four people from all across the dunnhumby family (including Sociomantic) came together in Cologne to make sure the launch happened the best way it could have, and we can say mission was accomplished.

It’s an exciting new step, and the reception at dmexco made us all feel it was the right one. And now that we’ve taken that step, it’s time to start sprinting! Follow us on Twitter, Facebook and Linkedin to stay updated, and have a look at our photo album and video recap.