Sociomantic receives Digital Trading Standards Group Brand Safety seal from JICWEBS

Another independent certification for Sociomantic

A few weeks after achieving re-certification to TAG’s Anti-Fraud guidelines from BPA Worldwide, we’re happy to announce that Sociomantic Labs, part of dunnhumby media,  has also now received a DTSG brand safety seal from JICWEBS. This recognizes our commitment to upholding brand safety and protecting the integrity of digital advertising.

PA Worldwide assessed Sociomantic’s policies and procedures for minimising ad misplacement against the DTSG UK Good Practice Principles. These principles aim to significantly reduce the risk of the misplacement of display and audio advertising on digital media properties.

“We reviewed Sociomantic’s policies and procedures for minimising digital ad misplacement. In our opinion, at the time of review, Sociomantic had established policies to minimise ad misplacement as described in the JICWEBS DTSG UK Good Practice Principles” says Richard Murphy, Executive Vice President for BPA Worldwide, one of JICWEBS approved verification providers.

“We are delighted to receive the DTSG Brand Safety Certificate from JICWEBS” says Jimmy Ross,Jimmy Ross, our Senior Product Manager at dunnhumby media responsible for the Sociomantic product. “Ensuring that ads are delivered in brand safe environments is a key aspect of being valued as a trusted partner to our clients. It’s rewarding to receive this recognition just a few weeks after being re-certified for TAG’s Certified Against Fraud program.”

The Digital Trading Standards Group (DTSG) was set up in 2012 to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem. The DTSG Brand Safety group specifically looks at Good Practice and Standards around keeping brands safe online.

JICWEBS oversees the independent development of Good Practice and Standards for digital ad trading. It aims to increase transparency and trust in how digital advertising is bought and sold.