Case Study: AllSaints’ Full-Funnel Programmatic Strategy

A Leading Fashion Retailer’s Success in Growing Qualified Prospects into Loyal Customers

AllSaints wanted to explore programmatic buying beyond its lower funnel activities for the UK and the US. Namely, the retailer wanted to reach the best possible prospects and customers across the web, and to help move users through the stages of the purchase funnel—from prospect to loyal customer.

The results? Highest number of qualified new-to-site users and existing customers engaging with AllSaints’ online shop when compared to other display partners; an increase in post-click sales with a drop in eCPA for both UK and US campaigns, and more.

Download the case study to learn more, and to see the full results for AllSaints’ full-funnel approach.

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