Case Study: American Lifestyle Brand Doubles Investment and Sees 121% Revenue Growth

This lifestyle brand was looking to identify ways to better reach individuals during the competitive November – December holiday season.

To help the brand achieve its goals, Sociomantic created various audience segments based on visitors’ on-site behaviors. Sociomantic’s platform was also able to use predictive forecasting, based on the brand’s historical data, to identify potential high-traffic days and build a strategic daily pacing plan. Furthermore, Sociomantic’s in-house creative team created multiple creative sets to entice shoppers back to the site.

The holiday campaign performed so well that the brand increased its budget by 186%, which led to a 121% growth in revenue.

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