Case Study: Belambra Grabs 98% More Bookings With Real-Time Segmentation of Website Visitors

Belambra, France’s number one resort chain, wanted to maximize fill rates across all of its properties.

The travel advertiser partnered with Sociomantic to create custom audience segments using real-time search behavior from Belambra’s website, pinpointing the right window of time to show the right number of ads to each individual, in order to promote bookings.

The results?

  • Conversion rate increased from 2.5% to 2.8%;
  • Sales increased by 98%.

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