Case Study: CarTrade Increases Lead Generation with Full-funnel Programmatic Advertising

Update (September 28, 2016): Now the winner of Best Display Campaign at the Drivers of Digital Awards!

As the online marketplace with the largest selection of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. The company approached Sociomantic with two challenges: increase its leads and reactivate visitors who left the website after visiting its new cars category.

The results? A 20 to 30% increase in CarTrade’s conversion rate for Sociomantic’s campaigns (with similar results seen on mobile web), a 120% increase in CTR in desktop campaigns compared to the first month of the campaign launch, and leads generated via Sociomantic mobile campaigns increased by five times.

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