Case Study: Global Hotel Portfolio Drives 30% Click-Based Bookings Across Mobile and Tablet Campaigns

2016-08-30_Anonymous-case-study

This world-class hotel portfolio was determined to drive incremental bookings on mobile and tablet devices.

The global advertiser chose Sociomantic as its sole display retargeting partner for mobile campaigns, in exchange for hitting a $30 cost-per-booking goal.

With intelligent programmatic buying and dynamic creative optimization, the hotel portfolio saw an average increase of 30% in click-based bookings, at an astonishing $21 cost-per-booking. The success of these campaigns also resulted in the company asking Sociomantic to run a parallel app download campaign to drive even more mobile engagement through its app.

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