Case Study: Kyocera Drives 30% Increase in Site Traffic Ahead of Product Launch

Kyocera is a Japanese electronics manufacturer. Founded in 1959, the company manufactures industrial and high-tech ceramics, electronic components, mobile phones, office printers and more.

In fall 2016, Kyocera officially released its new printer model in Russia. Made of an innovative silicon material, it boasts to be more high-end and cost-effective than those of its competitors.

To drive visibility ahead of the product launch, Kyocera asked Sociomantic to meet two goals: to drive traffic to its website where all of its brands resellers are listed, and to convert users who had shown an interest in buying a new printer but had not yet made a purchase. For this, Sociomantic ran two campaigns: a prospecting campaign and a lower-funnel campaign.

The results were exceptional. From October to November, Kyocera’s campaigns saw: 

  • over 30% of all website conversions (based on post-click conversion rates)
  • 86% of new audience share
  • a 2.6% conversion rate for users who visited the Kyocera contact page (1.3% was the average conversion rate)

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