Case Study: La Redoute Drives Qualified Traffic to Conversion with Full-Funnel Programmatic Advertising


La Redoute, a European retailer for ready-to-wear apparel and home decor, wanted to use programmatic technologies to build brand equity in the Nordic region.

When previous programmatic partners failed to deliver the desired results, La Redoute opted for a data-driven approach to focus on effectively placing bids on shoppers most likely to convert.

Consequently, La Redoute launched a personalised full-funnel strategy with Sociomantic to succeed where previous programmatic display partners couldn’t.

The results? 78 percent more new sessions and a 126 percent increase in conversion rate.

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