Case Study: OnePlus Boosts Conversions by 54% With Full-Funnel Approach
OnePlus, Chinese Android phone producer and darling of the Western tech press, came to Sociomantic aiming to drive quality new traffic to its website and mobile site, to convert lapsed website visitors, and to boost sales during new product launches. We partnered to deliver personalized display advertising campaigns in Europe, North America and India.
The results? Average cost-per-click (CPC) across all markets was down 10% by week 10, and cost-per-order (CPO) dropped by 38.6% in the same period.
Read the case study to find out why.