Case Study: Largest OTA in the Americas Boosts New Visitor Conversions with Award-Winning Programmatic Co-Marketing


CVC, the Brazilian travel agency with more franchise stores than McDonald’s in the country, challenged Sociomantic to drive more qualified new users to its co-branded campaigns with destinations including Aruba, Las Vegas, Lisbon and Barbados.

The Smart Reach campaign ran for one month. The results?

  • More than 10,000 new users to the special websites;
  • An impressive 80% average rate of new visitor sessions;
  • 129 post-click sales, and we are not mentioning offline sales.

And that’s not all. The two companies also took home two PortadaLat Awards: Top Travel Marketing Campaign and Grand Winner.

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