Case Study: Polis Group Triples CTR With Personalized Advertising

Polis Group, a leading Russian real estate developer, had three main goals: to increase brand awareness among prospects, drive qualified leads, and enhance loyalty among existing customers on all stages of a real estate sales funnel.

To achieve these targets, Sociomantic launched loyalty and prospecting campaigns. The results? 95% more new sessions and a lowered cost of new customer conversion. Moreover, Sociomantic’s dynamically personalize banners helped Polis Group to achieve three times higher click-through rate (CTR) and 50% lower cost-per-lead.

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