Case Study: Posthaus gained new visitors and more sales with programmatic advertising

Posthaus grew its website traffic by reaching the right potential customers with the right message. Here’s how.

In a competitive market facing turbulent economics, Brazilian retailer Posthaus aimed to increase the number of new visitors reaching its site to contintue to grow its business despite these challenges. For that, they partnered with Sociomantic.

The result was a success that went beyond what the retailer expected, by driving not only new traffic but also greatly increasing the number of sales on the site. From nearly the start of the campaign, the ratio of new users grew to an impressive 80 percent, with an average cost of acquisition of new users that was 15% better than the target set.

Download the case study to read more about the strategy used and its results, or get in touch to find the programmatic solution that’s right for you.

 

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