Case Study: ZALORA’s New Customer Acquisition Strategy

How South East Asia’s Leading Fashion
E-Tailer Grows Customer Base with Programmatic Display

ZALORA was looking to acquire new customers at a reasonable Customer Acquisition Cost (CAC) as part of its strategy to increase market share in South East Asia. Sociomantic ran various programmatic display campaigns for ZALORA, using custom segmentation to target new customers with dynamic HTML5 banners.

The results: favourable increase in new customer acquisition and revenue.

Download the case study to see the full results and learn more about ZALORA’s success. If you have any questions or want to learn more about programmatic display and how it can benefit e-commerce retailers, please get in touch.

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