Matthew Riccio Joins Sociomantic North America as Director of East Coast Sales

NEW YORK (Jan 17, 2017) – Sociomantic Labs, a leading provider of personalized display advertising solutions, announces the addition of Matthew Riccio to the U.S. sales team. Riccio, an industry veteran with nearly two decades of experience in digital advertising, joins the company as a sales director and will be an integral force in driving growth and revenue in the East.

Riccio was previously a commercial director at MediaMath, where he managed a portfolio of customers totaling over $15M in ad spend in 2016. Prior to that, Riccio was a key member of the east coast sales team at Adroit Digital, the managed service division of MediaMath acquired from Akamai in 2013.

“We are so excited to have Matthew join our team and help us manage and grow our footprint in the Northeast and Mid-Atlantic regions,” said Chris Gurciullo, head of sales for North America. “I’ve worked with Matt previously and specifically sought him out for the team. He is a dedicated, client-focused advertising executive with as much integrity as he has knowledge about our industry. He’ll surely help strengthen our ties with brands and agencies by offering a veteran point of view with his years of programmatic experience.”

Riccio has also held various positions at digital media pioneers CNET, Yahoo!, and IAC. Over the course of his career, Riccio has developed strategies and managed complex digital programs for leading agencies and brands including Pep Boys, OMD, Jos. A. Bank, iProspect, Verizon Wireless, Digitas, and Sony.

A New York native, Riccio attended Boston College and resides in New Jersey with his wife and two children, where he is an assistant coach for his son’s hockey team.

About Sociomantic Labs

Sociomantic Labs, a dunnhumby company, provides personalized display advertising solutions to reach people online, on mobile web and in-app. The company’s proprietary Stream Platform enables the world’s leading advertisers to harness the value of CRM and other first-party data assets to deliver individually personalized, dynamic ads for every stage of the customer lifecycle. This results in broader reach, more new customers and increased loyalty of existing customers.

Sociomantic was founded in Berlin in 2009, and today serves advertisers in more than 70 countries across six continents.

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Priya Mony