Partnership Development Manager DePaul Vaughn Promoted to Head of Publisher Development

NEW YORK (March 3rd, 2016) — Sociomantic Labs, the leading provider of full-funnel programmatic advertising solutions for enterprise advertisers, today announces the promotion of DePaul Vaughn from partnership development manager to head of publisher development. In this new role, Vaughn will lead a global team that is focused on engaging and building relationships with publishers to better serve advertisers’ needs.

Since joining Sociomantic in 2015, Vaughn has been responsible for managing publisher relationships in North America. Throughout his career, he has partnered with world-leading publishers CBS Interactive, Conde Nast, Time and the Weather Company—experience that has taught him to expertly adapt to the swift changes of an industry in constant flux.

“The biggest challenge of my new role will be to understand and appreciate the dynamics present in uniquely different markets,” says Vaughn. “We all have to stay abreast of the local as well as the global marketplace, and I’m excited to continue to facilitate deals for publishers and advertisers that are truly a win-win for both parties.”

“DePaul’s achievements as partnership development manager in the US have been extraordinary,” said Gavin Wilson, Sociomantic’s chief revenue officer. “In a relatively short time span, he has developed a large range of highly meaningful and sustainable partnerships. His diverse background only adds to his expertise—we’re excited to have him stepping up to lead our global publisher development efforts.”

Before joining Sociomantic, Vaughn worked at Quantcast on the publisher development team, and earlier as a business development and strategy associate for Applico, a mobile consulting and app development firm. Prior to moving into the ad tech space, Vaughn was a corporate attorney focused on mergers and acquisitions in the New York area. He has a JD from University of Pennsylvania Law School and a MBA from Yale School of Management.

“Sociomantic fosters a unique culture that values innovation, entrepreneurialism and diversity,” adds Vaughn. “I’m excited to expand my role and fortunate that it entails collaborating with a diverse and incredibly talented group of peers.”

About Sociomantic Labs

Sociomantic Labs, a dunnhumby company, provides programmatic solutions for online, mobile web and in-app display advertising. The company’s proprietary technology enables the world’s leading advertisers to harness the value of first-party data assets to deliver individually personalized, dynamic ads for the full customer journey. This results in broader reach, more new customers and increased loyalty of existing customers. Sociomantic has been profitable since its founding in Berlin in 2009 and has grown organically to more than 250 employees serving over 70 countries across six continents today.

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Priya Mony