Press Release: Sociomantic Partners with Ligatus to Boost Programmatic Native Reach

Cologne, November 16th, 2016 — Ligatus, Europe’s #1 native and performance network and a subsidiary of Gruner + Jahr, and Sociomantic Labs, a dunnhumby company and the leading global provider of personalized advertising solutions for enterprise e-commerce advertisers, today announced a strategic programmatic native partnership. Sociomantic will join the SSP platform of Ligatus to address soaring transnational demand from advertisers and publishers for programmatic native technology.

Sociomantic’s clients will now have access to the overall inventory of the Ligatus network spanning nine European markets – Germany, Austria, Switzerland, France, Belgium, the Netherlands, Spain, Italy and Turkey – via programmatic buying. The Ligatus network consists of more than 1,200 hand selected editorial premium websites, generating about 31 billion ad impressions each month, providing premium audiences with high conversion potential. This partnership will support European advertisers looking to encourage a more effective dialogue with consumers amidst the rise of banner blindness and ad blockers.

Alexander Reinhold, Head of Solutions at Sociomantic: “Ligatus is one of Europe’s most reputable and important programmatic native traffic sources. As programmatic native approaches its market tipping point, this sustainable partnership gives us a unique opportunity to buy even higher-quality impressions on premium publishers. Growing the programmatic native suite of our business will help drive forward the standardisation of native advertising formats in the industry.”

Klaus Ludemann, CEO of Ligatus: “We are happy to see global leaders such as Sociomantic partnering with us. Thanks to this cooperation we are maximising the demand for our inventory and therefore the monetisation for our publishers – especially as high quality personalized advertising campaigns usually show an above-average monetisation. The growing number of our DSP partners underlines the importance of programmatic buying as another relevant buying channel besides direct bookings.”

With its programmatic full-stack platform launched in April 2016, Ligatus makes its inventory accessible for a new customer segment that includes more than 20 trading desks, retargeters and mobile DSPs.

About Ligatus

Ligatus is the #1 Native and Performance Network in Europe and a 100% subsidiary of the publisher Gruner + Jahr in Hamburg. Ligatus is focussing on Direct Response Campaigns and Content Promotion. Besides its headquarter in Germany the leading Premium Performance Marketing Vendor in Europe is active in Austria, Switzerland, France, Belgium, the Netherlands, Spain, Italy and Turkey. Across Europe, Ligatus has more than 170 employees at these locations.

The innovative technology offers advertisers and agencies an intelligent placement of their advertising messages. The invoicing mode, which is exclusively success-dependent, allows optimum cost control. Premium publishers achieve an optimal monetization of their content thanks to the advertising formats of Ligatus. In addition, the specialized recommendation technologies enable them to increase their traffic significantly.

Across Europe, Ligatus delivers more than 31 billion ad impressions per month on over 1,200 Premium partner sites in nine countries.

For more information:

About Sociomantic

Sociomantic Labs, a dunnhumby company, provides personalized display advertising solutions to reach people online, on mobile web and in-app. The company’s proprietary platform enables the world’s leading advertisers and agencies to harness the value of CRM and other first-party data assets to deliver individually personalized, dynamic ads for every stage of the customer lifecycle. This results in broader reach, more new customers and increased loyalty of existing customers.

Sociomantic was founded in Berlin in 2009, and today serves advertisers in more than 70 countries across six continents.

Press contacts:

Market Communication Ligatus International
Carola Holtermann
Phone: +49 (0) 40 / 328 714 13

PR Contact Sociomantic
Jeffrey Ingold
+44 (0) 7477 711656