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Personalisation at Scale: A Win-Win Alternative to Flight Hacks, for Airlines and Passengers?

Search for ‘flight booking hacks’ on the Internet and you’ll be fed with pages of search results with titles like ‘17 Little-Known Hacks for Finding Cheap Flights’ and ‘5 Flight Booking Hacks That Airlines Don’t Want You to Know’. One 22-year-old was even sued by an airline and online travel agency (OTA) for exposing a cheap flight hack. Does travelers’ easy access to hacks spell bad news for airlines’ profitability?

iProspect’s Benedict Hayes joins Sociomantic Labs as MD for SE Asia and India

Sociomantic Labs, provider of full-funnel programmatic advertising solutions for enterprise advertisers, has appointed Benedict Hayes as the new managing director for South East Asia and India. In this role, Hayes will focus on accelerating revenue growth and further expansion of Sociomantic's operations in the Asia Pacific region, based in Sociomantic's regional headquarters in Singapore. He was previously the executive vice president at iProspect.

Sociomantic releases in-app advertising suite

Sociomantic Labs, provider of programmatic display advertising technologies for advertisers, announced the release of two mobile advertising innovations: a suite of in-app advertising solutions enabled by its AppKit technology, as well as reporting apps that make it possible for clients to monitor campaign results in real-time on iOS or Android devices.