The Programmatic Jargon Buster, 3rd Edition

Bust through the jargon and get down to business with this dictionary of programmatic terms.

Like every industry, digital advertising comes with its own set of acronyms and vocabulary, and if you’re new to the industry, the terms that come with the technology can be downright baffling.

In this guide, marketers can find an A-to-Z of digital display advertising definitions, ranging from the common terms to some more obscure selections. Our goal is to help marketers to shine a light into the digital darkness, so that they can realize the true value of the machinery behind the jargon.

Download this guide to learn terms like:

  • Demand-side Platform (DSP)
  • Frequency Capping
  • Negative Retargeting
  • Return on Ad Spend
  • and plenty more!

NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.

Did we miss a term? Don’t worry, we’re constantly updating this guide, so email us with the term you’d like defined and we can add it.

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