The Role of CRM in Data-Driven Advertising


The importance of CRM data, and how to use it

It’s never been more challenging for marketers to deliver the right message, at the right time, through the right channel. Channels have changed (in fact, they’ve multiplied), and data is more important than ever before in an age in which the customer wants to be reached according to his or her own rules, not the advertiser’s.

CRM data can be the key to reaching customers on their terms, but it’s not always easy. As such, we commissioned a report from Econsultancy, explaining exactly why and how businesses are using CRM data in digital marketing.

Download the report now for answers.

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