White Paper: The Digital Marketer’s Attribution Handbook

Strategies and best practices for smarter marketing attribution

There is a great need for attribution models that go beyond the last click in order to encompass the entire customer journey. Simply adding more touchpoints to the model, however, is not enough—it takes intelligent click weighting, click quality measurement and view-through integration, all of which need to be implemented based on the specific needs and sales cycles of the advertiser.

Hundreds of international e-commerce companies share their struggles and success stories in attribution with us every day as part of our collaboration. Here’s what we’ve learned. 

Download the full white paper to learn more about how to fine-tune your attribution model for your business needs.

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